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Hi, I'm Karan 👋
About
I started freelancing and running ads for brands when I was 16, which led to the inception of my performance marketing agency, where I’m fortunate to work with the best team, my favorite brands, and get to use the learnings to build cool products on the side.
Past
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Documented my startup journey on Instagram, reached 1 million impressions in my 1st year
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Spoke at engagements for Tata, IIT, TedX, Rotaract, and more
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Worked with 250+ brands across various industries in India, including BoldFit, RichFeel, TruNativ, Gynoveda, EMotorad, Dr. Su, True Elements, and more
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Worked with 60+ Indian creators, including Sanjeev Kapoor, Kunal Kamra, Yashraj Mukhate, and more
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Grew my team from 0 to 23 full-time employees in 18 months
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Established an office in Mumbai in 2022
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Realized digital ads alone can't scale companies as effectively due to rising CACs and high spending across industries
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Started working with bootstrapped and highly-profitable US clients, venturing out of my comfort zone to add further value to a new set of clients
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Acquired initial US clients through cold emails
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In the past 2 years, collaborated with 70+ US companies, managing $20mn in annual ad spends, with clients like Grant Cardone, Ted McGrath, Dr. Sonja Stribling, Health Atlast, and more
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Travelled to US every alternate month to build relationships with clients
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Invested in Myro and Customer.io
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Transitioned back to remote working, focusing on products and customer outcomes with a leaner team
Building
Developing products to help marketers and founders bring organization to the chaotic growth environment. Ignite is currently in beta, bootstrapped, with a lean team shipping features fast. We're looking for people who align with our core vision and ICP, with experience in full-stack development, UI/UX, and support functions.
Say hi at karan@scalezmedia.com!
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